Ready to empower your organization and attract the right talent?
We partner with startups and large organizations to create customized, scalable GTM strategies and enablement programs that:
- Build skills for all tenure - from new hire to seasoned leaders
- Standardize what “good looks like”
- Empower sellers to consistently hit key performance indicators
- Track and measure performance, readily identify gaps
- Meet and align with business objectives
- Reduce onboarding ramp-time
- Enable teams to find success and satisfaction in their role, increasing retention
- Organize and manage your content
Trusted By:
Do any of these sound familiar?
- No training plan or long-term strategy to master skills
- Lack of resources, bandwidth, or expertise to develop a strategy and prescriptive training programs that support all sales channels
- One-off trainings with no high level, cohesive plan of integration and adoption
- Inconsistent sales performance
- No standardized sales process - impacting seller performance, customer experience, and financial results
- Overwhelmed Sales Managers who are tasked with providing trainings and processes in addition to their core responsibilities
- Sales team losing productivity trying to find the right content to share with their prospects and customers
Prescriptive Revenue Solutions
What impact would a customized, fully functioning and streamlined sales enablement solution have on your organization?
Imagine a holistic enablement strategy that:
- Builds the skills, habits, processes, and mindset for sellers to consistently hit KPI’s
- Provides managers with a clear roadmap on how to support and coach their teams to achieve business targets
- Incorporates Sales Effectiveness best practices to measure metric performance and identify gaps in sales activities
If this sounds of interest, let's talk.
Book Call
Who We Are
Elaina Battistessa
Co-Founder
Linda Vinegar
Co-Founder
Elaina is an accomplished Sales Enablement expert with vast experience in building and optimizing enablement functions within large tech organizations. Her keen attention to detail, problem solving skills, and ability to build trust and rapport with the teams she works with allows her to assess gaps and build prescriptive strategies to reach target state. Elaina takes an empathic approach to enablement, drawing on her background in training, coaching, and emotional intelligence to help sales teams build the skills, behaviors, and knowledge they need to be successful.
Linda is a dynamic leader with expertise in Sales Enablement, Sales Effectiveness, and Content Creation. She is experienced in building/integrating sales programs and innovative learning experiences for global companies in Distribution, Tech, and Fin-Tech industries. Linda quickly assesses current state of performance and executes customized strategies that bring cohesion and focus across complex organizations. With agency-style agility, methodical analysis, and passion for continuous improvement - she helps businesses enable competitive sales performance.
Client Work
Amazon Web Services
Created and managed Sales Training Strategy and Programs on Executive Selling, Prospecting, and Sales Methodology. Planned and implemented live sales training programs for customer facing roles.
Corpay - Fleetcor Technologies
Designed and built an end-to-end sales training strategy and program for all sales roles, implemented content and learning management platforms. Created sales onboarding program, monthly Sales Newsletter, Sales Coaching cohorts, yearly SKO program, quarterly sales contests. Managed and mentored sales training team.
Samsung & HP
Developed B2B sales assets and trainings on sales skills and product knowledge from beginner to advanced. Managed LMS platform and created performance and metric reports for Sales Leaders.
eBay
Designed and developed end-to-end sales training program, Sales Playbook, Manager Coaching guides, learning platform evaluation and implementation. Implemented ongoing Sales Training Strategy and facilitated Sales Coaching cohorts to develop sales skills and provide opportunities to learn from peers.
PayPal
Refined sales onboarding program. Designed and developed 3-6-9 month training programs for sales roles that mapped to their KPIs. SKO session content creation and delivery. Managed and mentored team to create and manage sales training programs and platforms.
Google
Designed and developed Sales Enablement tools, resources, and training modules on the Google product suite. Coordinated and facilitated live sales skill building programs for sales representatives
Areas of Expertise:
- Needs analysis
- Sales Enablement, Training Strategy, & Sales Effectiveness
- End-to-end Sales Playbooks
- Sales Process Optimization & Standardization
- Program Design & Development: Certification Programs, On-boarding, Workshops, Role-specific Learning Paths, Curriculum and Individual Courses
- Sales Skills Training: Roleplays, Peer Learning, Cohorts, Application, Manager Coaching
- Learning & Content Management Platforms
- Sales Methodology & Coaching
- Instructional Design, Neuroscience, & Learning Methodologies
- Sales Contests & Off-site Events
- Sales Role Competency Models
- Sales Performance Evaluation and Metrics
- Coaching and Advisory Services for Sales Enablement Professionals
- Sales Content Creation: Battlecards, Pitch Decks, Manager Coaching Guides, How-to Guides, One-pagers, Videos, Newsletters, Podcasts
About
We are passionate about Enablement and how it can transform sales teams. We have nearly 25 years of experience combined in Coaching, Sales Strategy, Leadership, Sales Enablement, Sales Effectiveness, Instructional Design, and Content Creation. Our professional experience includes both agency and corporate work for globally recognized brands like: Amazon, Corpay, eBay, Google, Grainger, HP, PayPal, and Samsung.
We understand that it takes a holistic approach to move the needle of sales performance that is impactful, sustainable, and agile regardless of industry or company size. Working together can take many forms, such as:
- Building a sales enablement function from the ground up
- Developing prescriptive sales programs and assets
- Creating a customized strategy and plan (with metrics) that align GTM teams to meet business objectives
- Having us as extensions of your team to create, maintain, advise, and/or mentor your sales enablement function
